Our Team
Abed Charamand | Owner
Natalia Charamand (with Gabe) | CEO of Sirena
Amelia Charamand | Director of Nonprofit · Creative & Brand Director
Amelia is a dedicated sustainability consultant and business development professional with a deep passion for wellness, environmental preservation, and cultural conservation. With a mission to make enterprises more human, Amelia brings her extensive business background to empower individuals driven by purpose. Through her expertise, she aims to uplift the vibrant community of Huatulco, Mexico, and beyond, fostering a sustainable future for generations to come.
Pauline Atiyeh | Director of Operations and Logistics
Liam Stary | Graphic Design
Liam is an Oregon-based artist, graphic specialist, and designer for print and web who has contributed his skills to designing the packaging, custom graphics, and branding assets for Sirena.
Our Partners
Antonio Gomez | Finca al Pacifico
Sirena's first partners to the dream.
Dietter Aggeler | Roasters Warehouse Trading Co.
Dietter and his team are the operation that sources, packages, and distributes Sirena's specialty coffee offerings. They are our exclusive coffee partners in Mexico and to the world.
Learn more about Roasters Warehouse Trading Company by visiting https://www.rwtc.mx/
Yuma Díaz | Gallery/Sirena Artist
Yuma Díaz is a multidisciplinary artist, cultural promoter, designer and social communicator specializing in cultural entrepreneurship. It is her gorgeous work that adorns the packaging of our specialty coffee products, serving as the first symbolic step of Sirena's effort to propagate the beauty and culture of the Oaxacan region to the broader world.
Read more about her here.
James Smith | Media Production for Sirena
Originally from the Midwest, James Smith can run a five-minute mile (on a good day with a tailwind) and carry a 45lb camera for up to six hours. With an impressive collection of anime stickers and a constantly-growing inventory of lights, lenses, stands, dollies, and film trinkets, most of his time is spent either editing, composing, shooting, or sleeping. Eating optional. His favorite movie is Titanic and his favorite film tool is a 22 lb anamorphic projector lens he found at a West Hollywood pawnshop.